Legacy for the Future: Responsible and Sustainable Fashion

As ERTEN SHIRT, the understanding of "quality" we have embraced since 1980 is not limited to just the fabric or stitching of the shirt. For us, true quality is measured by the respect our products show to nature, people, and the future.

Unlike the "fast fashion" trend in the fashion world, we believe that the most effective way to protect nature is "less but meaningful consumption" by producing "timeless pieces that can be worn for years" .

Our Promise to Nature

To reduce our carbon footprint and leave a more livable world for future generations, we have dedicated ourselves to a sustainable production process. Our environmental policy is more than a legal obligation; it is an ethical stance of our brand.

1. Efficient Resource Management

Energy and natural resources are the most valuable treasures of our world. In our production facilities:

• We use technologies that minimize water consumption,

• We operate with highly energy-efficient machinery,

• We manage natural resources in an efficient cycle without waste.

2. Pollution Control and Clean Production

Every product leaving our workshop in Vefa is produced with environmental sensitivity. To keep air, water, and soil pollution at the lowest level, we adopt environmentally sensitive production techniques . We reduce chemical usage and prioritize eco-friendly processes.

3. Circular Economy and Recycling

Waste is not just trash for us; it is a process that needs to be managed correctly. To reduce waste at every stage of our operations, we integrate recycling into our system. From fabric scraps to packaging materials, we observe the principles of "reuse" and "recovery" in every detail.

4. A Conscious Ecosystem

We are not alone on this journey. Not only within ourselves, but we also educate all our stakeholders, from our suppliers to the artisans in our workshop, on environmental awareness. We require every link in our supply chain to share the same green vision.

Sustainability is Not a Trend, It's a Stance

As ERTEN®, while fully complying with all local environmental laws and regulations, we aim to go beyond the standards. Every ERTEN shirt you wear is not only a symbol of your elegance but also of your respect for nature.

For nature, for the future, for elegance.